WAKE UP IN THE MEDITERRANEAN

WAKE UP IN THE MEDITERRANEAN

PRESS RELEASE

An “awakening” in the Mediterranean from CANDIA. The launch of CANDIA’S new corporate image was held in the world-class exhibition, Salone del Mobile, at Milan.
At the international furniture & design exhibition in Milan, Salone del Mobile, on the 4th of April, was presented the new corporate image of the mattresses company CANDIA. The updated image is distinguished by the new modern logo keeping only the established brand name “CANDIA”, written with minimal new characters with a “fresh” red background color.
The new brand promise “WAKE UP IN THE MEDITERRANEAN” is an “awakening” in the world and the aura of the Mediterranean. This is the promise that Candia wants to convey to all customers who choose its products.
The company counts 40 years of experience in the mattress industry, with the 2nd generation of owners Michael & George Velivasakis successfully taking the wheel of the company. The strategy followed for the entrance in European and Asian markets was established with its unique collection of handmade mattresses, BODYFIX COLLECTION. Mattresses made entirely by hand by skilled artisans with 100% natural materials and the global innovation of fabrics treated with olive oil.  Mr. Michael Velivasakis quoted: "after 20 years of continuous presence in foreign markets we managed to gain the trust and love of consumers and hoteliers."

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The new manifest of the company communicates a tribute to human roots, translating into a resting experience inspired by everything that we love and we enjoy on earth and in the sea of ​​the Mediterranean.

Candia invited in Salone del Mobile exhibition the visitors to experience the “Mediterranean Place", a place capable to remind us that the gifts of the Mediterranean Nature give birth to human virtues. This year's “call” is driven from the common memories of country places, the sun's intensity on the skin,  smells of the herbs , sand on the toes,  the sound and the “arms” of the sea,  the dry stone walls and olive trees, a Sunday gathering around a family table filled with natural goods, tastes and people's stories. And with this philosophy Candia manufactures "dream" mattresses, to give such a good and restful sleep that when you wake up you feel ready to enjoy every moment of the day full of energy and good mood.

WAKE UP IN THE MEDITERRANEAN

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