CANDIA promised an awakening in the Mediterranean with the new campaign 'WAKE UP IN THE MEDITERRANEAN'. With a renewed logo & new promise, the CANDIA mattress company launched a new advertising campaign on Tuesday, September 5, 2017 communicating the new brand ID. In the new advertising spot, Candia invites consumers to experience an awakening in the Mediterranean, with the slogan WAKE UP IN THE MEDITERRANEAN.
The advertising spot is based on this philosophy. Clearly and creatively, it captures the influence of the Mediterranean with vibrant images that smell aromas and reminds you of the sounds and flavors of the Mediterranean: family moments, cotton, wool, lavender, olive. The people of the Mediterranean and are the heros and the experiences they live in this place. Candia draws a journey to the Mediterranean that awakens the senses and encourages you to run, to love, to discover, to live.