The Retail Interiors Awards 2017, that took place on Tuesday, January 23rd, awarded Candia’s new flagship store in Athens on 2 major categories. Retail Awards highlight & award the most important interior designs and decoration projects in the retail industry, creating a unique environment for the visitor. Candia was awarded with the Silver Award in the Best Interior -non Food category, for the innovative architecture and interior design of the flagship store, as well as the unique experience it offers to the visitor. The second Silver Award won in the Concept Store category rewards the philosophy and the central idea behind the store design, under the creative platform WAKE UP IN THE MEDITERRANEAN
The stores architecture stretches to 700 square meters and has two levels and its main goal is to
convey the visitor to an awakening in the world and the breeze of the Mediterranean. The design
approach was based on the values routing in the Mediterranean, the same values that surround
the new image of CANDIA.
The conceptual architecture of the store over which the new corporate image unfolds:
- introduces the visitor to an experiential living, with sceneries that activate the visitors emotion
- activates design values with the natural ingredients of the Mediterranean, such as: wood, stone,
pebbles, clay, white plaster, straw, herbs but also sun, wind, sea and earth
- uses the human senses, the eyesight, hearing, touch, smell as a means of perceiving,
understanding, and highlighting the unique characteristics of products
A story telling begins with entering Candias flagship store, urging the visitor to discover the
company values, the philosophy of the brand and to begin a narrative that stems from Mediterranean
parties and people.
CANDIA has won the INNOVATIVE PRODUCT award at the MADE IN GREECE 2017 awards with the BODYFIX hand-made mattress collection. The awards are organized by the Greek Academy of Marketing, with the aim of highlighting and rewarding Greek companies that achieve outstanding performance in the creation and distribution of their products. In this renowned organization, they have been distinguished 100 companies over the past years for their quality, innovation, extroversion and their brand power, that take key role to the company’s growth and prosperity.
The awards run with the support of the Greek Ministry of Rural & Food Growth and the ceremony took place on 11th of December at Athens Concert Hall (‘Megaron’), in a festive evening for Greek production.
The INNOVATIVE PRODUCT award was received from Mr. Giannis Velivassakis, Director of Retail, who stated: "It is an honor for us to receive this award from this distinguished institution, rewarding a truly unique product, the manufacture tradition of which has been transferred from generation to generation and that only a few companies worldwide can manufacture. This commitment and dedication for quality products and love for a restful sleep is transferred to us from our parents and today we are proud to see the handmade collection being loved in Greece and abroad. "
Candia is the 1st company in Greece that manufactured the handmade BODYFIX mattresses in 1983, and now exports to more than 12 countries in Europe & Asia. This unique mattress is made by experienced artisans entirely by hand with 100% natural materials, a process that may last up to 12 hours! They also incorporate CANDIA's global innovation, the treatment of fabrics with olive oil that offers natural antibacterial protection and neutral Ph.
Candia has already been awarded as a SUPERBRAND in 2016 and continues its distinction at the MADE IN GREECE awards for the commercial success and importance of the innovations embodied in the handmade BODYFIX collection.
CANDIA promised an awakening in the Mediterranean with the new campaign 'WAKE UP IN THE MEDITERRANEAN'. With a renewed logo & new promise, the CANDIA mattress company launched a new advertising campaign on Tuesday, September 5, 2017 communicating the new brand ID. In the new advertising spot, Candia invites consumers to experience an awakening in the Mediterranean, with the slogan WAKE UP IN THE MEDITERRANEAN.
The advertising spot is based on this philosophy. Clearly and creatively, it captures the influence of the Mediterranean with vibrant images that smell aromas and reminds you of the sounds and flavors of the Mediterranean: family moments, cotton, wool, lavender, olive. The people of the Mediterranean and are the heros and the experiences they live in this place. Candia draws a journey to the Mediterranean that awakens the senses and encourages you to run, to love, to discover, to live.
COMPLIMENTARY BODYFIX TV AD
The corporate campaign will also be accompanied by a product television spot, the flagship of the company's mattresses, the BODYFIX collection. In the advertising spot, we see within an olive grove an experienced craftsman to convey the secrets of nature and tradition to a handmade mattress, BODYFIX. A unique layer made entirely by hand, with 100% natural materials and CANDIA's global innovation, the process of fabrics with Olive Oil Treatment.CANDIA is the first company in Greece to manufacture the handmade BODYFIX layers in 1983 and exports to more than 12 countries abroad. By incorporating CANDIA's global innovation, the processing of fabrics with olive oil, the fabrics get a natural antibacterial protection and all the beneficial properties of olive oil. This complicated construction of a BODYFIX requires up to 24 hours and is made exclusively by skilled craftsmen.
WAKE UP IN THE MEDITERRANEAN
An “awakening” in the Mediterranean from CANDIA. The launch of CANDIA’S new corporate image was held in the world-class exhibition, Salone del Mobile, at Milan.
At the international furniture & design exhibition in Milan, Salone del Mobile, on the 4th of April, was presented the new corporate image of the mattresses company CANDIA. The updated image is distinguished by the new modern logo keeping only the established brand name “CANDIA”, written with minimal new characters with a “fresh” red background color.
The new brand promise “WAKE UP IN THE MEDITERRANEAN” is an “awakening” in the world and the aura of the Mediterranean. This is the promise that Candia wants to convey to all customers who choose its products.
The company counts 40 years of experience in the mattress industry, with the 2nd generation of owners Michael & George Velivasakis successfully taking the wheel of the company. The strategy followed for the entrance in European and Asian markets was established with its unique collection of handmade mattresses, BODYFIX COLLECTION. Mattresses made entirely by hand by skilled artisans with 100% natural materials and the global innovation of fabrics treated with olive oil. Mr. Michael Velivasakis quoted: "after 20 years of continuous presence in foreign markets we managed to gain the trust and love of consumers and hoteliers."
The new manifest of the company communicates a tribute to human roots, translating into a resting experience inspired by everything that we love and we enjoy on earth and in the sea of the Mediterranean.
Candia invited in Salone del Mobile exhibition the visitors to experience the “Mediterranean Place", a place capable to remind us that the gifts of the Mediterranean Nature give birth to human virtues. This year's “call” is driven from the common memories of country places, the sun's intensity on the skin, smells of the herbs , sand on the toes, the sound and the “arms” of the sea, the dry stone walls and olive trees, a Sunday gathering around a family table filled with natural goods, tastes and people's stories. And with this philosophy Candia manufactures "dream" mattresses, to give such a good and restful sleep that when you wake up you feel ready to enjoy every moment of the day full of energy and good mood.
WAKE UP IN THE MEDITERRANEAN