WAKE UP IN THE MEDITERRANEAN

WAKE UP IN THE MEDITERRANEAN

PRESS RELEASE SEPTEMBER 2017

CANDIA promised an awakening in the Mediterranean with the new campaign 'WAKE UP IN THE MEDITERRANEAN'. With a renewed logo & new promise, the CANDIA mattress company launched a new advertising campaign on Tuesday, September 5, 2017 communicating the new brand ID. In the new advertising spot, Candia invites consumers to experience an awakening in the Mediterranean, with the slogan WAKE UP IN THE MEDITERRANEAN.

Creative Idea

The advertising spot is based on this philosophy. Clearly and creatively, it captures the influence of the Mediterranean with vibrant images that smell aromas and reminds you of the sounds and flavors of the Mediterranean: family moments, cotton, wool, lavender, olive. The people of the Mediterranean and are the heros and the experiences they live in this place. Candia draws a journey to the Mediterranean that awakens the senses and encourages you to run, to love, to discover, to live.

COMPLIMENTARY BODYXIX TV AD

The corporate campaign will also be accompanied by a product television spot, the flagship of the company's mattresses, the BODYFIX collection. In the advertising spot, we see within an olive grove an experienced craftsman to convey the secrets of nature and tradition to a handmade mattress, BODYFIX. A unique layer made entirely by hand, with 100% natural materials and CANDIA's global innovation, the process of fabrics with Olive Oil Treatment.CANDIA is the first company in Greece to manufacture the handmade BODYFIX layers in 1983 and exports to more than 12 countries abroad. By incorporating CANDIA's global innovation, the processing of fabrics with olive oil, the fabrics get a natural antibacterial protection and all the beneficial properties of olive oil. This complicated construction of a BODYFIX requires up to 24 hours and is made exclusively by skilled craftsmen.

WAKE UP IN THE MEDITERRANEAN

PRESS RELEASE

An “awakening” in the Mediterranean from CANDIA. The launch of CANDIA’S new corporate image was held in the world-class exhibition, Salone del Mobile, at Milan.
At the international furniture & design exhibition in Milan, Salone del Mobile, on the 4th of April, was presented the new corporate image of the mattresses company CANDIA. The updated image is distinguished by the new modern logo keeping only the established brand name “CANDIA”, written with minimal new characters with a “fresh” red background color.
The new brand promise “WAKE UP IN THE MEDITERRANEAN” is an “awakening” in the world and the aura of the Mediterranean. This is the promise that Candia wants to convey to all customers who choose its products.
The company counts 40 years of experience in the mattress industry, with the 2nd generation of owners Michael & George Velivasakis successfully taking the wheel of the company. The strategy followed for the entrance in European and Asian markets was established with its unique collection of handmade mattresses, BODYFIX COLLECTION. Mattresses made entirely by hand by skilled artisans with 100% natural materials and the global innovation of fabrics treated with olive oil.  Mr. Michael Velivasakis quoted: "after 20 years of continuous presence in foreign markets we managed to gain the trust and love of consumers and hoteliers."

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The new manifest of the company communicates a tribute to human roots, translating into a resting experience inspired by everything that we love and we enjoy on earth and in the sea of ​​the Mediterranean.

Candia invited in Salone del Mobile exhibition the visitors to experience the “Mediterranean Place", a place capable to remind us that the gifts of the Mediterranean Nature give birth to human virtues. This year's “call” is driven from the common memories of country places, the sun's intensity on the skin,  smells of the herbs , sand on the toes,  the sound and the “arms” of the sea,  the dry stone walls and olive trees, a Sunday gathering around a family table filled with natural goods, tastes and people's stories. And with this philosophy Candia manufactures "dream" mattresses, to give such a good and restful sleep that when you wake up you feel ready to enjoy every moment of the day full of energy and good mood.

WAKE UP IN THE MEDITERRANEAN

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